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The ongoing evolution of SEO content

Posted by admin at 16 Mar 2018

Like many other areas of digital marketing, SEO content has evolved a great deal over the last two decades. As search engines get smarter and algorithms get tougher, content has had to adapt in order for pages and websites to continue ranking in the SERPs. Many websites that previously enjoyed top positions have found themselves

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6 Ways to Use Instagram Marketing for Your Business

Posted by admin at 15 Mar 2018

Depending on your audience, Instagram marketing is a great way to get the word out about your business. As someone who loves Instagram for both personal and business reasons, it’s also a lot of fun. Over the past couple of years, I’ve grown my Instagram following from 700 followers to over 13,500 followers. I’ve also

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Facebook’s News Feed is a lot of things, but these days, it’s rarely inspirational.

Posted by admin at 14 Mar 2018

With 2.13 billion monthly users, Facebook has more reach than any other social network, but it’s not the best option for consumers to get ideas and enjoy visually pleasing experiences. In recent years, Pinterest and Instagram have filled that void. The visual nature of Pinterest and Instagram puts more focus on imagery and style. They’re

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7 Ways To Use Social Media Marketing To Grow An Email List

Posted by admin at 13 Mar 2018

Want to boost your company’s exposure? Here are seven ways to build and grow your email list using social media. When Facebook opened to the public in September of 2006, few could have predicted the behemoth that social media would become. Forerunners like MySpace and Bebo succumbed to the usability and simplicity of the Facebook

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The Future Is Digital, but Most Marketers Overlook the Value in Human Connection

Posted by admin at 10 Mar 2018

As marketers, we know the oldest, most basic form of brand marketing is also the most powerful: word of mouth. In spite of highly advanced digital marketing tools, massive amounts of data and infinite ways to connect directly with our audiences, it’s more important than ever for brands to endemically infiltrate the conversations of consumers

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Website Design And Development Guidelines For 2018

Posted by admin at 07 Mar 2018

In today’s global marketplace, it’s not enough to just have a digital presence. To capitalize on opportunity and captivate real, live, human readers, an optimized, functional, interactive website is a must. Unfortunately, the Internet is swarming with poor website designs that miss both the technical and content mark. Worse yet, clients and developers alike continuously

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Four Ways To Use Social Media To Your SEO Advantage

Posted by admin at 06 Mar 2018

Think SEO and social aren’t related? Think again. Good social media marketing leads consumers to a website; good SEO practices help consumers to find that website and to stay engaged with it. Want your own results? Here are four ways to leverage social media for SEO: 1. Get the right followers. Followers on social media

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The First 5 Things You Should Learn In SEO

Posted by admin at 03 Mar 2018

When you first enter the world of search engine optimization (SEO), you may feel intimidated at the sheer volume of things to learn. You know that many professional optimizers have been in the game for over a decade, constantly learning new things as Google comes out with new updates. Obviously, there’s a learning curve to

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Facebook to remove estimate of 20 metrics to ‘help brands focus’

Posted by admin at 27 Feb 2018

Facebook has revealed that it would be removing an estimate of around 20 metrics to help brands focus on which are the more “meaningful ones”. Meanwhile, it has introduced new labels to some of its metrics in a bid to show how they are calculated, along with a program to help educate marketers more broadly

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How to Manage Social Media Marketing for Multiple Clients Effortlessly

Posted by admin at 21 Feb 2018

Agency marketers have a tough time managing multiple clients. Clients have specific requirements and requests for content, publishing and even analytics for that matter. Many clients have last-minute requests and issues with created content. And some clients fail to communicate their needs entirely. When managing relationships with diverse clients, it’s helpful to not have to

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