Google Pay Per Click

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The Pay-per-click (PPC) which is also called cost per click (CPC) is an internet advertising form used to direct traffic to the websites, in which an advertiser pays a website owner when the ad is clicked. PPC is commonly linked with the first-tier search engines like Google AdWords and Microsoft Bing Ads. The working is quite simple, the advertisers bid on the keyword phrases appropriate to their target market. In contrast, the content sites charge a fixed price per click than using a bidding system. Pay Per Click “display” advertisements which also known as “banner” ads, on web sites with the related content that have contracted to show ads and are not pay-per-click advertising. Popular social networks such as Facebook, Pinterest, and Twitter have also adopted PPC as one of their advertising models.

Google AdWords

Google AdWords is the most popular Pay per Click “PPC” advertising system in the world. It is a platform that enables businesses to create the ads that appear on Google’s search engine.  AdWords operates on a PPC model in which users commonly bid on keywords and pay for each click on their ads. Every time a search is initiate, Google digs into the pond of AdWords advertisers and selects a set of winners to emerge in the valuable ad space on its search results page. There are combination of various factors to choose the “winners” including the quality and significance of their keywords and ad campaigns.

Conducting Pay Per Click “PPC” marketing through AdWords is particularly important because, as the most popular search engine, Google has massive amounts of traffic so it delivers the most impressions and clicks to your ads. While there are numerous factors that determine how successful your Pay Per Click advertising campaign will be, you can attain a lot by focusing on:

a. Keyword Relevance

b. Landing Page Quality

c. Quality Score

PPC Keyword Research

Keyword research for Pay Per Click can be amazingly time-consuming, but it is also extremely important. Google Adword entire PPC campaign is built around keywords. The successful AdWords advertisers continuously raise and purify their PPC keyword list. Keep in mind that, if you only do keyword research once then when you creating your first campaign then you are missing out on hundreds of valuable long-tail, highly relevant, and low-cost keywords that could be driving traffic to your site.


Encourages brand recognition: -By recognising We are confident you’ve come to the realisation benefit of PPC according to model recognition. You can use this method to find these people attention of potential clients.

Overall flexibility in marketing and advertising: -PPC fundamentally assist with identifying the actual brand of your respective model. Nevertheless, anyone however has to include the necessary keywords as well as functions to be prior to the activity in the actual cut-throat marketplace.

Greater competing advantage: -PPC marketing will be the best way to continue to be before your competitors. In addition, it is possible to endeavour to build extended connections together with your customers by giving quality support that will fit their own requirements.

Goal the audience: -PPC marketing allows you to put into practice a new well-planned advertising campaign. You should use specific keywords phrases which targeted a particular audience to your website.

Immediate effects: -Do you yearn to accomplish quick effects? Very well, you can use PAY PER CLICK marketing and advertising along with other promoting ingredients SEO and SMO to help earn money online through your website. PAY PER CLICK promoting is high-priced when you’re merely venturing out.