Having a strong social media marketing strategy can make or break your business these days: it’s an enormous component to owning an overall strong digital presence and helps spread the word about your product, services, and mission. With the amount of time we spend staring at a browser, you can be sure that knowing how to use the right social platforms effectively can grow your user base an audience by millions. And if you’re just throwing spaghetti at the wall and hoping it sticks, then more social-savvy competitors are getting a leg up on your business.
Here are a few reasons why having a strong social media strategy is so crucial in 2018:
It increases your brand awareness and helps bolster sales.
Recently, more and more people become acquainted with brands online (versus through print, word of mouth or through physical storefronts). In fact, 30% of millennials engage with a brand through social at least once a month, 7 out of 10 gen Xers will purchase from a brand they follow and 60% of baby boomers are seeking special promotions from social pages. That’s a massive number of customers you could reach, just by investing a few hours into the correct platform to increase your visibility.
You can target your audience in a far more effective manner.
When social media marketing was newer, some people dismissed it as an imprecise form of marketing. But with the amount of granular data that we know how to pull, analyze and assess these days, that’s not the case. You can use social media to identify your demographics (for example, age, sex, living environment, earnings, and education) and develop highly targeted content that will, in turn, help you identify your most valuable channels. For example, Facebook users have a high concentration of females (89%) that are between the ages of 18-29 (88%). That’s helpful to know if you’re, for example, a retailer with products for that specific demographic.
Develop a strong network with your audience.
The most valuable thing about a social media presence might be the amount of unique engagement you can have with your followers — meaning increased ROI and sales, sure — but it’s also a way to stand out in your industry as you converse, discuss topics and share relevant content. It’s a way of always staying on top of your field’s game since you’ll always have your finger on the pulse of what’s fresh and new.
If you want to develop a more cohesive strategy, check out this Social Media Marketing In 2018 Bundle. It includes six courses covering different social platforms and their applications, including Instagram, YouTube, Facebook Advertising and Twitter. There’s also a general course on how to optimize your business’ Facebook, YouTube, Twitter, LinkedIn, Google+, Pinterest and Instagram before you dive into the more specialized lessons.