An investment with a high return. By tying in SEO to Web analytics data, you may observe certain keywords having great conversion rates for which you rank only on page #2 on Google and know that you’re leaving money on the table.

Lifting your rank to the top 3 spots on the first page, where most clicks go, can provide a massive return on your modest investment into SEO. It’s why SEO has been likened to investing in real estate – the returns can be truly stupendous when you get it right.

SEO will increase your sales without proportionately increasing your marketing costs, thereby growing profits exponentially and over time. SEO can further all your business goals at a better ROI than most other comparable forms of online marketing because of this fundamental effect of better conversions and more sales at little incremental cost.

If your market is big enough to drive enough volume, the competition is weak enough for you to fight and win, and your experience with SEO consultants and SEO firms over time shows that you are getting a larger amount of targeted traffic from their efforts. If this traffic converts at a high rate into sales and profit, then the impact on your business from this SEO campaign will be responsible for well more than “4 dollars for one” over time.

Is it time, then, to step back and take a harder look at the allocation of your marketing budget? Should you be looking to reap the potential of SEO, and grab the low hanging fruit within your easy reach?

This isn’t an emotional decision. It’s based on logic and hard data. ‘Costly’ SEO is like buying an automobile. Why does a Ferrari cost more than a VW Beetle? There are many good reasons and similar ones apply to SEO.

If you are not yet convinced about the synergies involved and how these facets interact together, then don’t be afraid to ask for an SEO pre-analysis, even if it means paying a modest fee for it. That’s a safe investment and worth more if it convinces you about the real value in adopting an SEO strategy.